Blog comments - right thing to do or not?

May 12th, 2008

For beginning organizational bloggers,  I usually suggest that comments be turned off.

You don’t need the distraction until you get your feet under you.

In the long run, they are one of the most powerful reasons to blog.  When you allow you customers to comment on what you are saying, your marketing power goes way, way up.  It proves you have dedicated customers who love you enough to take the time to interact with you via your blog and it proves you have nothing to hide.

The best benefits are that your customers feel heard and involved and that they can say great things about you that no one would believe if you said them about yourself.

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