Blog editorial boards could help

May 12th, 2008

Consistency of focus, quality, pace, and style across your organization will be crucial for the long-term success of your blog-based web site.

The editorial board should include:

1. Someone from top leadership - to drive the process, have final say on style and content issues, and to ensure the blog content supports the strategic direction of the organization.

2. Your most vocal evangelists (or sales people) from within the organization.

3. Your most persnickety grammar and punctuation person.

4. Ideally, a user or customer… someone from the group of folks you hope will be reading your pages.

This group should meet weekly in the beginning, and probably twice per month once things are really rolling smoothly, to:

1. Discuss the upcoming content - ideas, tone, etc.

2. Review the content posted since the last meeting for - style, tone, alignment with goals, interests of the reader, etc, etc.

This group will become a social unit with it’s own normative forces… ie. Everyone will know what’s expected, what’s OK and what’s not, etc. Groups naturally cohere, so policing will not be top-down, but self-generated simply by having the review process in place.

One Response to “Blog editorial boards could help”

  1. The Sloan blog about blogs :: SEO, blogs, Google, and the Beatles Says:
    May 12th, 2008 at 4:41 pm

    [...] course, your staff are probably not professional writers or photographers. I suggest forming an editorial committee that drafts and periodically enforces (by weekly review) standards for your organization. This will [...]

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