Blogs - unleashing your community to create content

May 12th, 2008

A great local company, Utilikilts is very hip in many ways, especially how they’ve unleashed their community’s creative energy.

Utilikilt’s customers made mockumentries on their behalf, just because they love their kilts and the company.

Free, fun publicity, just for asking. Now, not every organization has developed the rabid following among the media-creating generation as Utilikilts, but, today, most cellphone users can capture images and video.

How might simple content help make your site more alive AND deeply connect your clients to your organization?

One Response to “Blogs - unleashing your community to create content”

  1. The Sloan blog about blogs :: SEO, blogs, Google, and the Beatles Says:
    May 12th, 2008 at 4:41 pm

    [...] If you really want to get wild, ask your customers or your wider community to create content for you! [...]

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