Definition of SEO (Search Engine Optimization)

May 12th, 2008

SEO is an acronym for Search Engine Optimization

Search Engines are sites like Google or Yahoo that help you find what you are looking for on the internet.

You type in search words into a box and send that to the Search Engine’s servers, which are like a huge index to the internet. They run some very fancy processes (algorithms) to figure out what might be of interest to you, sort the most most interesting things up to the top of the list, and send a “search results” page back to your computer.

The optimization part comes in when you build your site so that Google’s servers find it easy to read, understand, and prioritize your web pages that might relate to search terms of interest to your potential clients, investors, donors, etc.

Being on page one of the search results for terms that matter to your best customers is the goal.

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