Authenticity in branding- blogs set the stage

May 12th, 2008

The old days were all about the slick sales guy putting on a big show after guessing what you wanted and needed.

Now, the web is about what others are saying about you, right now. It’s not about fancy, it’s about:

    Authentic
    Current
    Reliable

Is your richness, depth and excitement of your unfolding story better told by a few finely wrought sentences of text surrounded by some fancy design or by the “cloud of meanings” formed by your latest victory celebration, video of your work in progress, images of your open house, and a testimonial by a happy customer?

OK, but how do I put all that on the web without breaking the bank?

Blogs change the focus from designers to authenticity

May 12th, 2008

It used to be that organizations wanted to seem “professional.”

Now, the key is to seem both professional AND, more importantly, authentic.

If your brochure is too slick, I won’t trust you.

I want to see the real you.  I want to see the real work and life of your organization.  With web search capabilities, I’m going to the good and the bad about you whether you like it or not.  Just type in some company name and “problems”, “angry”, or whatever adjective or expletive their past customer might have used.

So, you might as well get real with me or someone else will!  Maybe even one of your employees, past or present.

Here’s one I got when I searched on “Starbucks” and “angry”