The Sloan blog about blogs

The old days were all about the slick sales guy putting on a big show after guessing what you wanted and needed.

Now, the web is about what others are saying about you, right now. It’s not about fancy, it’s about:

Authentic
Current
Reliable

Is your richness, depth and excitement of your unfolding story better told by a few finely wrought sentences of text surrounded by some fancy design or by the “cloud of meanings” formed by your latest victory celebration, video of your work in progress, images of your open house, and a testimonial by a happy customer?

OK, but how do I put all that on the web without breaking the bank?