The Sloan blog about blogs

RSS is an acronym for Really Simple Syndication.

Syndication being the distribution of content, be it your latest post or an re-run of I Love Lucy.

What this means is that your customers and your community can very simply keep in touch with what you post to your blog, as you post it.

They can either pull the content, as in the Bookmarks tool bar in Firefox or use an RSS reader like GoogleReader.

Readers act like a custom-made newspaper on-line… all the latest entries from your favorite blogs are presented for your reading pleasure. Nice!

Wouldn’t you want your content presented to your customer base right along side the news from the BBC, their friends, etc, etc? Blog sites include this function free and automatically. There’s nothing for you to do… just let your clients subscribe and you’re on their A-list.

Blogs, because even the creation tools are web-based, allow anyone you authorize to create, edit, and manage content for you from anywhere, anytime.

How might that relieve your marketing production bottle necks?

Now, you can even blog from anywhere you have cell phone service.

A great local company, Utilikilts is very hip in many ways, especially how they’ve unleashed their community’s creative energy.

Utilikilt’s customers made mockumentries on their behalf, just because they love their kilts and the company.

Free, fun publicity, just for asking. Now, not every organization has developed the rabid following among the media-creating generation as Utilikilts, but, today, most cellphone users can capture images and video.

How might simple content help make your site more alive AND deeply connect your clients to your organization?