Your web site may be hurting you
So many web sites actually sell against their owners by being outdated, boring, unprofessional, etc.
Here’s a bit I wrote a while back on this subject.
Don’t keep stabbing yourself in the back.
What blogs don’t do
1. Think of relevant things with which to fill themselves.
2. Set and manage standards so they remain consistent and relevant.
3. Completely free you from someone who is comfortable with technology.*
4. Help you take good pictures.
5. Convince your customers that you are the best thing since sliced bread… only your products and services can do that.
*The hours you pay these folks for may be to 2 from 20 for setting up a typical site. That can mean thousands of dollars.
What is SE not O
The bad old days of paying top dollar to designers who were more interested in their “creative vision” than your needs to build you a site that few people ever saw because it was on page 13 of most search results, which you turned out to be thankful for because it quickly became stale because it was so expensive and such a hassle to update.
There was nothing optimal about that!
Other than that, the old days were great!
Web site not showing up (or low ranking) on Google or other search engines?
Word press and other blog software can feed right into Google’s new page ranking system.
Recently, the minds at Google decided that when you search, you don’t want to see what the most people have linked to, that’s probably stale, you want to see pages that:
1. Are recent
2. Have your search words right in the URL.
3. Have your search words in the text of the page.
The beautiful thing is that WordPress, and other blog software, gives you the option to not only create key word rich urls with every post (notice what the url is for this page! It includes the words web, site, Google, search, engine, ranking. No extra work, but a lot of extra attention by rising in the rankings.
Learn more about leaving crumbs around the internet here.