RSS - so what? The power of blogs to connect people
RSS is an acronym for Really Simple Syndication.
Syndication being the distribution of content, be it your latest post or an re-run of I Love Lucy.
What this means is that your customers and your community can very simply keep in touch with what you post to your blog, as you post it.
They can either pull the content, as in the Bookmarks tool bar in Firefox or use an RSS reader like GoogleReader.
Readers act like a custom-made newspaper on-line… all the latest entries from your favorite blogs are presented for your reading pleasure. Nice!
Wouldn’t you want your content presented to your customer base right along side the news from the BBC, their friends, etc, etc? Blog sites include this function free and automatically. There’s nothing for you to do… just let your clients subscribe and you’re on their A-list.