What blogs don’t do
1. Think of relevant things with which to fill themselves.
2. Set and manage standards so they remain consistent and relevant.
3. Completely free you from someone who is comfortable with technology.*
4. Help you take good pictures.
5. Convince your customers that you are the best thing since sliced bread… only your products and services can do that.
*The hours you pay these folks for may be to 2 from 20 for setting up a typical site. That can mean thousands of dollars.