Web sites that sell AND are affordable
“It’s like spending a lot of money on a car, but every time you want to drive it you have to pay more just to get the keys.”
Web 2.0, Blogs and Wikis, Oh my.
With the advent of Web 2.0 (Blogs, wikis, and social networking) and Google’s new search techniques, your website has to be fresh. Either your content will seem hopelessly stale or no one will ever see your site because you will end up on page 13 of Google’s search results which have recently been refocused on the freshness of the content (see page 3 of the linked article above), rather than on how many people link to it.
To convince visitors of anything, you must be relevant and real. Marketing today requires an ongoing dialog with your customers and prospects, we’re all burned out on irrelevant, silly broadcast advertising (junk mail, TV ads, or banner ads).
Blogs to the rescue
Websites based on blogs solve both problems cost effectively.
A blog is simply a database that allows anyone with basic word processing skills to create content for the Web and have it be presented in an orderly, search able, professional format.
You are currently looking at a blog-based site, mine. They are amazingly flexible in that you can have both static pages and chronologically stacked content. I spent several years selling traditional web design services. After many years working with designers and business owners, I realize that there needed to be a better way.
With WordPress I found it.
No expensive, attitudinal designers.
- Complete control of content
- Hundreds of professional- looking, customizable free themes to choose from
- Automatic search engine optimization
- Incredibly easy to add and maintain fresh relevant content
- Allows the distribution of work-anyone in your organization with the ability to type can create useful content for your customers
- Flexible, technologically advanced
- Free
I have now set up several blog-based sites for local community- building organizations and businesses.
Free samples
If you would like to learn how blogging would fit into your Web marketing strategy, I’d love to share what I’ve learned.
Please contact me to set up free half-hour sample session.
